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	"Expert" вышел на рынок США
	12 Mar 2004	raiting (-2/4)
		viewed (272)
"Эксперт" завоевывает США. Впервые российское бизнес-издание вышло на рынок США. Ведущий российский деловой и политический журнал "Эксперт" выпустил пилотный номер на английском языке, специально рассчитанный на аудиторию США и Западной Европы. В Вашингтоне прошла серия презентаций журнала среди представителей американских компаний, ведущих бизнес в бывшем СССР, сотрудников федеральных органов власти США, представителей академических кругов и студентов, изучающих Россию. В США распространено 5 тыс. экземпляров "Эксперта", в Западной Европе - 10 тыс. Заместитель главного редактора "Эксперта" Искандер Хисамов заявил, что в данный момент изучается возможность организации регулярного ежемесячного выпуска "Эксперта" для западной аудитории. Ведущие американские эксперты, в частности Леон Арон\Leon Aron, старший научный сотрудник Института Американского Предпринимательства\American Enterprise Institute, считают, что высококачественная информация и аналитика из России востребована в США и оптимистически оценивают перспективы "Эксперта" на американском рынке. Expert magazine is Russia's leading business weekly published in Moscow since August 1995. Its current circulation of 75,000 copies is distributed by subscription and retail in 240 cities of Russia, in the capitals of newly independent states, as well as in Germany and Austria. Each issue of Expert includes headlines on Russian Business, Economics and Finance, International Business, Science and Technology, Politics, Society, Arts, and Books thus covering all aspects of current affairs in Russia and in the world. Thanks to a solid team of editors, reporters and analysts Expert enjoys reputation of a must reading for decision-makers in both government and private sector in Russia. Leading businessmen, government officials and analysts willingly talk to our editors and reporters. We have published exclusive interviews with Viktor Chernomyrdin (then Russia' Prime Minister), Anatoly Chubais (then First Vice Prime Minister), Yeugeny Yasin (then Minister for the Economy), Pyotr Aven (Alfa Bank), Vagit Alekperov (LUKoil oil holding), Sergio Golubeff (Shell in Russia), Mark Mobius (Templeton), John Lindquist (Boston Consulting Group), Marjorie Scardino (Pearson), Norbert Walter (Chief Economist of Deutsche Bank) and many others. Circulation: 75000 Frequency: weekly Launch: 1995 Readership: middle class, the business world Sector: finance and investment Format: A4 Demographics (% of readers of one issue of Expert weekly) Age: 20-24 (13%), 25-34 (28%), 35-44 (27%), 45-54 (13%) Sex: M/F (55%/45%) Education: secondary/higher (31%/62%) Financial status: prosperous (21%), well-off (31%), average (25%) Social Status: executives (26%), specialists (30%), white-collars (11%), students (13%) (Source: Gallup Media, NRS-Russia 2001/1) Both printed and web versions of Expert include supplements Expert-Avto (cars & automobiles), Expert-Internet (the New Economy), Veshch (lifestyle and consumer goods), Panorama Strakhovaniya (survey of insurance sector). Since 1999 it also publishes regional supplements - Expert-Severo-Zapad (Northwest of Russia) and Expert-Ural (Urals region), soon to be joined by the new Expert Volga. Two further projects by Expert publishing house include Oborudovanie (investment goods and industrial equipment) and Soobshchenie (political PR and consulting) over the last years have developed into separate publications. Expert also publishes books on management, economics and relevant issues authored by its editors and reporters. Today, Expert is more than just a business magazine; its staff also conducts research, publishing, and other special projects. Continuously updated ratings of Russian companies, compiled in cooperation with Expert's subsidiary rating agency Expert RA, have become indispensable to the Russian business community. Expert rates the 200 most successful companies, the 100 most reputable companies, Russia's most important newsmakers, Russia's leading managers, the investment level of Russia's many regions, as well as ranking banks, auditors and insurance companies. Expert RA ratings agency is an authorized agent of the Central Bank of Russia and the Federal Securities Commission for the disclosure and dissemination of information on banks, financial institutions, insurance companies and issuers of securities. One of the most extensive and widely discussed projects currently in progress at Expert is a long-term survey of the nascent Russian middle class. This consumer behavior study, Russia's first and most complete investigation of this new class' lifestyle, promises to change the world's understanding of the Russian social landscape. Over 3,000 Russians from 16 different cities were interviewed in depth about their habits, preferences, and personal aspirations. This initial survey will be followed up regularly over the next three years to monitor this rapidly changing and quickly expanding group. Expert's periodicals and research have attained a high level of competence and quality thanks to its talented and multifaceted team of journalists and editors. Their experience and interests reflect the spirit and ethic of Expert and its brand of economic and political analysis and reporting. Address: P/O Box 39 125040, Moscow, Russia Tel: 095-257-4727 Fax: 095-250-5209 E-mail: ask@expert.ru WWW: http://www.expert.ru
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